clear42: Making Money Uk

If you’re going to make an omelet, some egg-breaking is a sure bet, especially if that omelet is a contender for the crown of best online console multiplayer and content delivery service. Which would make the eggs your money, in a nutshell. Or egshell, ba-dum pish. You, in this scenario, being Sony laying the groundwork for their PSN, which incidentally, isn’t making all that much money right now. But it will, or at least Kaz Hirai thinks so.

“We’re shooting to get the PSN in the black in 2011,” he said to Reuters. How, might any one of the 60 million PSN registered users with a vested interest might ask? Well, apparently PSN sales have doubled over the past year and Sony are hoping that’s going to continue to be the case. Also, some awesome demos and an Android app to stoke the fires of interest can’t hurt. And as long as multiplayer stays free on PSN, we don;t see any reason for Sony to worry about potential growth.

The Office of Fair Trading (OFT) in the UK is making good on its threat to punish companies that purchase coverage online without public disclosure. The OFT says it has "received undertakings" from at least one company for violating the UK's fair trading laws—a warning to others that might pay for blog or Twitter posts without admitting to doing so.

Handpicked Media, a UK-based startup that provides "sponsored" posts to hundreds of blogs, got a public slap on the wrist from the OFT on Monday following the discovery that the company was not properly disclosing its paid online promotions. OFT noted that Handpicked Media cooperated with the investigation, but said that the company has now agreed not to engage in such activity without making it obvious that the posts had been paid for "in a manner unavoidable to the average consumer."

"The integrity of information published online is crucial so that people can make informed decisions on how to spend their money," OFT Consumer Group senior director Heather Clayton said in a statement. "We expect online advertising and marketing campaigns to be transparent so consumers can clearly tell when blogs, posts, and microblogs have been published in return for payment or payment in kind. We expect this to include promotions for products and services as well as editorial content."

Here in the US, the Federal Trade Commission has similar rules in place for sponsored blog posts, but it is not always easy to enforce since it's hard to confirm whether a writer has received payment or not. Still, there have been some results—Reverb Communications recently settled with the FTC over accusations that company employees posted positive reviews for the games the company was hired to promote.

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Tuesday, December 28, 2010

Making Money Uk

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