Tuesday, December 7, 2010

Making Money Online With


3) The personality of this guy matches so of the right wing talkers I've observed. Fueled by anger, and profiting off of it.

Actually, his personality is a kind I hope few people have to deal with. And that is ex-Soviet con-artist American immigrant.

I grew up around Sheepshead Bay and I was a kid when the first wave of immigrants came in. And immediately—even at 11-years old—something did not smell right. The neighborhood was filled with immigrants fleeing this/that/other of Eastern Europe. And that was a good. But a subset was clearly “up to something.” The first signs I noticed were recent immigrants in fur coats paying for food with food stamps and driving around in cars they shouldn’t be able to afford. Old store shops would close up and be replaced with boutiques filled with garish B.S. that nobody would by. And nobody did; they were all fronts. And all these restaurants would open up that would catch fire all the time.



I don't know this guys specifics past the article, but he's clearly someone who comes from (or still works with) the Russian crime circles in this neighborhood. And if you read the detailed logic he presents to “hacking” the search system on Google, you have a glimpse at the mentality that the Russian crime rings use. They bully and traffic like all rings. BUT—and this is the big BUT—they are experts at paperwork. I mean they lived in the bureaucratic mess known as the former-USSR, right? Anyway, these guys are the absolute evil masters of paperwork and bureaucratic fraud.



So none of this shocks me.



What does shock me—and makes me question this article—is how anyone making so many physical threats against someone could ever be ignored by the cops. Even in NYC I knew people who had harassing phone calls in the days before caller-id and they managed to get the cops to do something. This guy is explicitly doing all she claimed and they still didn't do anything? That doesn't add up in my mind.



Maybe there is a far bigger case here and the NYPD is building it against him and others.



Oh and for those who care, the other big news from my former childhood home was a Russian scheme to defraud Holocaust survivor funds:

http://www.nytimes.com/2010/11/11/nyregion/11brighton.html



You really can't get scummier, can you?


This post is made possible by Microsoft BizSpark as a new part of the Spark of Genius series that focuses on a new and innovative startup each day. Once a week, the program focuses on startups within the BizSpark program and what they’re doing to grow.

Consumer electronics search engine and review site Retrevo had the best traffic day in its four-year history on Monday. But unlike Cyber Mondays of the past, site visitors who were browsing the site’s comprehensive reviews also had the option to buy electronics without leaving the Retrevo site.

In the past two months, the company has been dipping its toes into e-commerce — an industry that it plans to dive into fully next year. The site’s long-time sources of revenue have been advertising and cost-per-click fees it collects by referring its users to electronic retailer sites. Since launching e-commerce components, such as its daily deals, it has more than doubled its monthly revenue.

To complement the new strategy, the company is launching a new search engine today that allows consumers to search accessories, the major portion of its product offerings, by entering a specific electronic device they wish to accessorize.

Taking this leap into e-commerce was something of a risk for CEO Vipin Jain. E-commerce is a decidedly different industry than review indexing, and there was a question of whether readers who trusted the site for information would also trust the site with their money (the answer thus far appears to be that they will).

Mashable recently chatted with Jain about making the transition that he says is likely to triple annual revenue.

Building a Strong Frame

Retrevo built a 6-million-unique-users-per-month user base for its search and review engine before it decided to start selling products itself. And although selling electronics is turning out to be much more profitable than recommending them, the four years that it spent refining this system were an important component in building the site’s e-commerce success.

For one thing, customers already trust the site. “We probably would not have had this much success with e-commerce if we had not gone through building the trust with the information and reviews and recommendations first,” Jain says. “I think that where we are and where we think the company is going to be, I think that is a result of having that belief in the recommendation and the advice we are giving them. It is easier for them to open their wallets and give us money to buy products.”

It’s also unlikely that consumers would choose to buy from the site if it were just another Amazon-like retailer. The comprehensive reviews, which make it easy for people without a lot of technical knowledge to pick out a product, is the reason that people will continue to visit the site. And, as Jain sees it, the commerce component is a way of completing this easy-to-navigate experience. Instead of sending customers to a third-party site that might be confusing, users can easily complete their checkout where they started their search.

Changing Course

Earlier this year, when Retrevo started planning for the switch, the staff didn’t have any delusions about what a drastic change the company would be making. Retrevo sought new talent from online retailers like Newegg.com and eBay to help its team think in e-commerce terms.

“We were the king of the hill in our old world (CE reviews and recommendations),” Jain says. “E-commerce is full of potholes, and we are going against big guys such as Amazon. Amazon can be very aggressive when it comes to pricing for items that they want to move.”

Instead of competing with Amazon down to pennies, Retrevo’s advantage needs to come from helping customers buy the best products for their needs and get the most out of them. The accessory search engine that launches today, for instance, helps customers find the right accessories based on what devices they have. If the accessory doesn’t work with the device, the company will accept the return with no questions asked.

It would seem that selling and recommending devices on the same site might be a conflict of interest, but Vain insists that it is no more so than when the review site has hosted advertisers like Sony in the past.

“I think we have established over the years that Retrevo is a trusted place and the reviews and recommendations that we give you have not been influenced by any business model or revenue model,” he says.

Because being a reliable source of decision-making information about products is the key to its e-commerce strategy, it seems like much of Retrevo’s success or failure will depend on whether this statement holds true.

Image courtesy of Flickr, Chuck “Caveman” Coker, Dean Terry

Sponsored by Microsoft BizSpark

BizSpark is a startup program that gives you three-year access to the latest Microsoft development tools, as well as connecting you to a nationwide network of investors and incubators. There are no upfront costs, so if your business is privately owned, less than three years old, and generates less than U.S.$1 million in annual revenue, you can sign up today.

For more Startups coverage:

    class="f-el">class="cov-twit">Follow Mashable Startupsclass="s-el">class="cov-rss">Subscribe to the Startups channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for Android, iPhone and iPad


natural bench craft company rip off

Cake Wrecks: BREAKING <b>NEWS</b>

BREAKING NEWS. Monday, December 6, 2010. Michael Jackson is DEAD!!!!! But he still somehow managed to release a new album this month called "Michael." Great. I'm a fully functioning human being that can't even remember to take out the ...

Breaking <b>News</b>: Watch A Gigantic Looping Solar Prominence

The Solar Dynamics Observatory never fails to deliver absolutely stunning images from the Sun: as of 18:49 UT today, the above picture is what the Sun looked like in the ultraviolet spectrum. The prominence that you are seeing looping ...

Scripting <b>News</b>: My JSON River of <b>News</b>

My JSON River of News. By Dave Winer on Monday, December 06, 2010 at 9:45 PM. First a few preambles... Permanent link to this item in the archive. 1. I'm a big believer in the River of News style of feed reader. Reverse-chronologic. ...



bench craft company rip off photo

Cake Wrecks: BREAKING <b>NEWS</b>

BREAKING NEWS. Monday, December 6, 2010. Michael Jackson is DEAD!!!!! But he still somehow managed to release a new album this month called "Michael." Great. I'm a fully functioning human being that can't even remember to take out the ...

Breaking <b>News</b>: Watch A Gigantic Looping Solar Prominence

The Solar Dynamics Observatory never fails to deliver absolutely stunning images from the Sun: as of 18:49 UT today, the above picture is what the Sun looked like in the ultraviolet spectrum. The prominence that you are seeing looping ...

Scripting <b>News</b>: My JSON River of <b>News</b>

My JSON River of News. By Dave Winer on Monday, December 06, 2010 at 9:45 PM. First a few preambles... Permanent link to this item in the archive. 1. I'm a big believer in the River of News style of feed reader. Reverse-chronologic. ...



bench craft company rip off secrets

Cake Wrecks: BREAKING <b>NEWS</b>

BREAKING NEWS. Monday, December 6, 2010. Michael Jackson is DEAD!!!!! But he still somehow managed to release a new album this month called "Michael." Great. I'm a fully functioning human being that can't even remember to take out the ...

Breaking <b>News</b>: Watch A Gigantic Looping Solar Prominence

The Solar Dynamics Observatory never fails to deliver absolutely stunning images from the Sun: as of 18:49 UT today, the above picture is what the Sun looked like in the ultraviolet spectrum. The prominence that you are seeing looping ...

Scripting <b>News</b>: My JSON River of <b>News</b>

My JSON River of News. By Dave Winer on Monday, December 06, 2010 at 9:45 PM. First a few preambles... Permanent link to this item in the archive. 1. I'm a big believer in the River of News style of feed reader. Reverse-chronologic. ...



free bench craft company rip off pills

Cake Wrecks: BREAKING <b>NEWS</b>

BREAKING NEWS. Monday, December 6, 2010. Michael Jackson is DEAD!!!!! But he still somehow managed to release a new album this month called "Michael." Great. I'm a fully functioning human being that can't even remember to take out the ...

Breaking <b>News</b>: Watch A Gigantic Looping Solar Prominence

The Solar Dynamics Observatory never fails to deliver absolutely stunning images from the Sun: as of 18:49 UT today, the above picture is what the Sun looked like in the ultraviolet spectrum. The prominence that you are seeing looping ...

Scripting <b>News</b>: My JSON River of <b>News</b>

My JSON River of News. By Dave Winer on Monday, December 06, 2010 at 9:45 PM. First a few preambles... Permanent link to this item in the archive. 1. I'm a big believer in the River of News style of feed reader. Reverse-chronologic. ...



bench craft company rip off product

Cake Wrecks: BREAKING <b>NEWS</b>

BREAKING NEWS. Monday, December 6, 2010. Michael Jackson is DEAD!!!!! But he still somehow managed to release a new album this month called "Michael." Great. I'm a fully functioning human being that can't even remember to take out the ...

Breaking <b>News</b>: Watch A Gigantic Looping Solar Prominence

The Solar Dynamics Observatory never fails to deliver absolutely stunning images from the Sun: as of 18:49 UT today, the above picture is what the Sun looked like in the ultraviolet spectrum. The prominence that you are seeing looping ...

Scripting <b>News</b>: My JSON River of <b>News</b>

My JSON River of News. By Dave Winer on Monday, December 06, 2010 at 9:45 PM. First a few preambles... Permanent link to this item in the archive. 1. I'm a big believer in the River of News style of feed reader. Reverse-chronologic. ...



visit ddfghhdfxd.com visit ddfghhdfxd.com


3) The personality of this guy matches so of the right wing talkers I've observed. Fueled by anger, and profiting off of it.

Actually, his personality is a kind I hope few people have to deal with. And that is ex-Soviet con-artist American immigrant.

I grew up around Sheepshead Bay and I was a kid when the first wave of immigrants came in. And immediately—even at 11-years old—something did not smell right. The neighborhood was filled with immigrants fleeing this/that/other of Eastern Europe. And that was a good. But a subset was clearly “up to something.” The first signs I noticed were recent immigrants in fur coats paying for food with food stamps and driving around in cars they shouldn’t be able to afford. Old store shops would close up and be replaced with boutiques filled with garish B.S. that nobody would by. And nobody did; they were all fronts. And all these restaurants would open up that would catch fire all the time.



I don't know this guys specifics past the article, but he's clearly someone who comes from (or still works with) the Russian crime circles in this neighborhood. And if you read the detailed logic he presents to “hacking” the search system on Google, you have a glimpse at the mentality that the Russian crime rings use. They bully and traffic like all rings. BUT—and this is the big BUT—they are experts at paperwork. I mean they lived in the bureaucratic mess known as the former-USSR, right? Anyway, these guys are the absolute evil masters of paperwork and bureaucratic fraud.



So none of this shocks me.



What does shock me—and makes me question this article—is how anyone making so many physical threats against someone could ever be ignored by the cops. Even in NYC I knew people who had harassing phone calls in the days before caller-id and they managed to get the cops to do something. This guy is explicitly doing all she claimed and they still didn't do anything? That doesn't add up in my mind.



Maybe there is a far bigger case here and the NYPD is building it against him and others.



Oh and for those who care, the other big news from my former childhood home was a Russian scheme to defraud Holocaust survivor funds:

http://www.nytimes.com/2010/11/11/nyregion/11brighton.html



You really can't get scummier, can you?


This post is made possible by Microsoft BizSpark as a new part of the Spark of Genius series that focuses on a new and innovative startup each day. Once a week, the program focuses on startups within the BizSpark program and what they’re doing to grow.

Consumer electronics search engine and review site Retrevo had the best traffic day in its four-year history on Monday. But unlike Cyber Mondays of the past, site visitors who were browsing the site’s comprehensive reviews also had the option to buy electronics without leaving the Retrevo site.

In the past two months, the company has been dipping its toes into e-commerce — an industry that it plans to dive into fully next year. The site’s long-time sources of revenue have been advertising and cost-per-click fees it collects by referring its users to electronic retailer sites. Since launching e-commerce components, such as its daily deals, it has more than doubled its monthly revenue.

To complement the new strategy, the company is launching a new search engine today that allows consumers to search accessories, the major portion of its product offerings, by entering a specific electronic device they wish to accessorize.

Taking this leap into e-commerce was something of a risk for CEO Vipin Jain. E-commerce is a decidedly different industry than review indexing, and there was a question of whether readers who trusted the site for information would also trust the site with their money (the answer thus far appears to be that they will).

Mashable recently chatted with Jain about making the transition that he says is likely to triple annual revenue.

Building a Strong Frame

Retrevo built a 6-million-unique-users-per-month user base for its search and review engine before it decided to start selling products itself. And although selling electronics is turning out to be much more profitable than recommending them, the four years that it spent refining this system were an important component in building the site’s e-commerce success.

For one thing, customers already trust the site. “We probably would not have had this much success with e-commerce if we had not gone through building the trust with the information and reviews and recommendations first,” Jain says. “I think that where we are and where we think the company is going to be, I think that is a result of having that belief in the recommendation and the advice we are giving them. It is easier for them to open their wallets and give us money to buy products.”

It’s also unlikely that consumers would choose to buy from the site if it were just another Amazon-like retailer. The comprehensive reviews, which make it easy for people without a lot of technical knowledge to pick out a product, is the reason that people will continue to visit the site. And, as Jain sees it, the commerce component is a way of completing this easy-to-navigate experience. Instead of sending customers to a third-party site that might be confusing, users can easily complete their checkout where they started their search.

Changing Course

Earlier this year, when Retrevo started planning for the switch, the staff didn’t have any delusions about what a drastic change the company would be making. Retrevo sought new talent from online retailers like Newegg.com and eBay to help its team think in e-commerce terms.

“We were the king of the hill in our old world (CE reviews and recommendations),” Jain says. “E-commerce is full of potholes, and we are going against big guys such as Amazon. Amazon can be very aggressive when it comes to pricing for items that they want to move.”

Instead of competing with Amazon down to pennies, Retrevo’s advantage needs to come from helping customers buy the best products for their needs and get the most out of them. The accessory search engine that launches today, for instance, helps customers find the right accessories based on what devices they have. If the accessory doesn’t work with the device, the company will accept the return with no questions asked.

It would seem that selling and recommending devices on the same site might be a conflict of interest, but Vain insists that it is no more so than when the review site has hosted advertisers like Sony in the past.

“I think we have established over the years that Retrevo is a trusted place and the reviews and recommendations that we give you have not been influenced by any business model or revenue model,” he says.

Because being a reliable source of decision-making information about products is the key to its e-commerce strategy, it seems like much of Retrevo’s success or failure will depend on whether this statement holds true.

Image courtesy of Flickr, Chuck “Caveman” Coker, Dean Terry

Sponsored by Microsoft BizSpark

BizSpark is a startup program that gives you three-year access to the latest Microsoft development tools, as well as connecting you to a nationwide network of investors and incubators. There are no upfront costs, so if your business is privately owned, less than three years old, and generates less than U.S.$1 million in annual revenue, you can sign up today.

For more Startups coverage:

    class="f-el">class="cov-twit">Follow Mashable Startupsclass="s-el">class="cov-rss">Subscribe to the Startups channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for Android, iPhone and iPad


bench craft company rip off surgery cost

Cake Wrecks: BREAKING <b>NEWS</b>

BREAKING NEWS. Monday, December 6, 2010. Michael Jackson is DEAD!!!!! But he still somehow managed to release a new album this month called "Michael." Great. I'm a fully functioning human being that can't even remember to take out the ...

Breaking <b>News</b>: Watch A Gigantic Looping Solar Prominence

The Solar Dynamics Observatory never fails to deliver absolutely stunning images from the Sun: as of 18:49 UT today, the above picture is what the Sun looked like in the ultraviolet spectrum. The prominence that you are seeing looping ...

Scripting <b>News</b>: My JSON River of <b>News</b>

My JSON River of News. By Dave Winer on Monday, December 06, 2010 at 9:45 PM. First a few preambles... Permanent link to this item in the archive. 1. I'm a big believer in the River of News style of feed reader. Reverse-chronologic. ...



advertising enlarging

Cake Wrecks: BREAKING <b>NEWS</b>

BREAKING NEWS. Monday, December 6, 2010. Michael Jackson is DEAD!!!!! But he still somehow managed to release a new album this month called "Michael." Great. I'm a fully functioning human being that can't even remember to take out the ...

Breaking <b>News</b>: Watch A Gigantic Looping Solar Prominence

The Solar Dynamics Observatory never fails to deliver absolutely stunning images from the Sun: as of 18:49 UT today, the above picture is what the Sun looked like in the ultraviolet spectrum. The prominence that you are seeing looping ...

Scripting <b>News</b>: My JSON River of <b>News</b>

My JSON River of News. By Dave Winer on Monday, December 06, 2010 at 9:45 PM. First a few preambles... Permanent link to this item in the archive. 1. I'm a big believer in the River of News style of feed reader. Reverse-chronologic. ...



bench craft company rip off videos

Cake Wrecks: BREAKING <b>NEWS</b>

BREAKING NEWS. Monday, December 6, 2010. Michael Jackson is DEAD!!!!! But he still somehow managed to release a new album this month called "Michael." Great. I'm a fully functioning human being that can't even remember to take out the ...

Breaking <b>News</b>: Watch A Gigantic Looping Solar Prominence

The Solar Dynamics Observatory never fails to deliver absolutely stunning images from the Sun: as of 18:49 UT today, the above picture is what the Sun looked like in the ultraviolet spectrum. The prominence that you are seeing looping ...

Scripting <b>News</b>: My JSON River of <b>News</b>

My JSON River of News. By Dave Winer on Monday, December 06, 2010 at 9:45 PM. First a few preambles... Permanent link to this item in the archive. 1. I'm a big believer in the River of News style of feed reader. Reverse-chronologic. ...



bench craft company rip off excercises

Cake Wrecks: BREAKING <b>NEWS</b>

BREAKING NEWS. Monday, December 6, 2010. Michael Jackson is DEAD!!!!! But he still somehow managed to release a new album this month called "Michael." Great. I'm a fully functioning human being that can't even remember to take out the ...

Breaking <b>News</b>: Watch A Gigantic Looping Solar Prominence

The Solar Dynamics Observatory never fails to deliver absolutely stunning images from the Sun: as of 18:49 UT today, the above picture is what the Sun looked like in the ultraviolet spectrum. The prominence that you are seeing looping ...

Scripting <b>News</b>: My JSON River of <b>News</b>

My JSON River of News. By Dave Winer on Monday, December 06, 2010 at 9:45 PM. First a few preambles... Permanent link to this item in the archive. 1. I'm a big believer in the River of News style of feed reader. Reverse-chronologic. ...



visit ddfghhdfxd.com visit ddfghhdfxd.com

Cake Wrecks: BREAKING <b>NEWS</b>

BREAKING NEWS. Monday, December 6, 2010. Michael Jackson is DEAD!!!!! But he still somehow managed to release a new album this month called "Michael." Great. I'm a fully functioning human being that can't even remember to take out the ...

Breaking <b>News</b>: Watch A Gigantic Looping Solar Prominence

The Solar Dynamics Observatory never fails to deliver absolutely stunning images from the Sun: as of 18:49 UT today, the above picture is what the Sun looked like in the ultraviolet spectrum. The prominence that you are seeing looping ...

Scripting <b>News</b>: My JSON River of <b>News</b>

My JSON River of News. By Dave Winer on Monday, December 06, 2010 at 9:45 PM. First a few preambles... Permanent link to this item in the archive. 1. I'm a big believer in the River of News style of feed reader. Reverse-chronologic. ...



bench craft company rip off magazine

Cake Wrecks: BREAKING <b>NEWS</b>

BREAKING NEWS. Monday, December 6, 2010. Michael Jackson is DEAD!!!!! But he still somehow managed to release a new album this month called "Michael." Great. I'm a fully functioning human being that can't even remember to take out the ...

Breaking <b>News</b>: Watch A Gigantic Looping Solar Prominence

The Solar Dynamics Observatory never fails to deliver absolutely stunning images from the Sun: as of 18:49 UT today, the above picture is what the Sun looked like in the ultraviolet spectrum. The prominence that you are seeing looping ...

Scripting <b>News</b>: My JSON River of <b>News</b>

My JSON River of News. By Dave Winer on Monday, December 06, 2010 at 9:45 PM. First a few preambles... Permanent link to this item in the archive. 1. I'm a big believer in the River of News style of feed reader. Reverse-chronologic. ...



bench craft company rip off operation


3) The personality of this guy matches so of the right wing talkers I've observed. Fueled by anger, and profiting off of it.

Actually, his personality is a kind I hope few people have to deal with. And that is ex-Soviet con-artist American immigrant.

I grew up around Sheepshead Bay and I was a kid when the first wave of immigrants came in. And immediately—even at 11-years old—something did not smell right. The neighborhood was filled with immigrants fleeing this/that/other of Eastern Europe. And that was a good. But a subset was clearly “up to something.” The first signs I noticed were recent immigrants in fur coats paying for food with food stamps and driving around in cars they shouldn’t be able to afford. Old store shops would close up and be replaced with boutiques filled with garish B.S. that nobody would by. And nobody did; they were all fronts. And all these restaurants would open up that would catch fire all the time.



I don't know this guys specifics past the article, but he's clearly someone who comes from (or still works with) the Russian crime circles in this neighborhood. And if you read the detailed logic he presents to “hacking” the search system on Google, you have a glimpse at the mentality that the Russian crime rings use. They bully and traffic like all rings. BUT—and this is the big BUT—they are experts at paperwork. I mean they lived in the bureaucratic mess known as the former-USSR, right? Anyway, these guys are the absolute evil masters of paperwork and bureaucratic fraud.



So none of this shocks me.



What does shock me—and makes me question this article—is how anyone making so many physical threats against someone could ever be ignored by the cops. Even in NYC I knew people who had harassing phone calls in the days before caller-id and they managed to get the cops to do something. This guy is explicitly doing all she claimed and they still didn't do anything? That doesn't add up in my mind.



Maybe there is a far bigger case here and the NYPD is building it against him and others.



Oh and for those who care, the other big news from my former childhood home was a Russian scheme to defraud Holocaust survivor funds:

http://www.nytimes.com/2010/11/11/nyregion/11brighton.html



You really can't get scummier, can you?


This post is made possible by Microsoft BizSpark as a new part of the Spark of Genius series that focuses on a new and innovative startup each day. Once a week, the program focuses on startups within the BizSpark program and what they’re doing to grow.

Consumer electronics search engine and review site Retrevo had the best traffic day in its four-year history on Monday. But unlike Cyber Mondays of the past, site visitors who were browsing the site’s comprehensive reviews also had the option to buy electronics without leaving the Retrevo site.

In the past two months, the company has been dipping its toes into e-commerce — an industry that it plans to dive into fully next year. The site’s long-time sources of revenue have been advertising and cost-per-click fees it collects by referring its users to electronic retailer sites. Since launching e-commerce components, such as its daily deals, it has more than doubled its monthly revenue.

To complement the new strategy, the company is launching a new search engine today that allows consumers to search accessories, the major portion of its product offerings, by entering a specific electronic device they wish to accessorize.

Taking this leap into e-commerce was something of a risk for CEO Vipin Jain. E-commerce is a decidedly different industry than review indexing, and there was a question of whether readers who trusted the site for information would also trust the site with their money (the answer thus far appears to be that they will).

Mashable recently chatted with Jain about making the transition that he says is likely to triple annual revenue.

Building a Strong Frame

Retrevo built a 6-million-unique-users-per-month user base for its search and review engine before it decided to start selling products itself. And although selling electronics is turning out to be much more profitable than recommending them, the four years that it spent refining this system were an important component in building the site’s e-commerce success.

For one thing, customers already trust the site. “We probably would not have had this much success with e-commerce if we had not gone through building the trust with the information and reviews and recommendations first,” Jain says. “I think that where we are and where we think the company is going to be, I think that is a result of having that belief in the recommendation and the advice we are giving them. It is easier for them to open their wallets and give us money to buy products.”

It’s also unlikely that consumers would choose to buy from the site if it were just another Amazon-like retailer. The comprehensive reviews, which make it easy for people without a lot of technical knowledge to pick out a product, is the reason that people will continue to visit the site. And, as Jain sees it, the commerce component is a way of completing this easy-to-navigate experience. Instead of sending customers to a third-party site that might be confusing, users can easily complete their checkout where they started their search.

Changing Course

Earlier this year, when Retrevo started planning for the switch, the staff didn’t have any delusions about what a drastic change the company would be making. Retrevo sought new talent from online retailers like Newegg.com and eBay to help its team think in e-commerce terms.

“We were the king of the hill in our old world (CE reviews and recommendations),” Jain says. “E-commerce is full of potholes, and we are going against big guys such as Amazon. Amazon can be very aggressive when it comes to pricing for items that they want to move.”

Instead of competing with Amazon down to pennies, Retrevo’s advantage needs to come from helping customers buy the best products for their needs and get the most out of them. The accessory search engine that launches today, for instance, helps customers find the right accessories based on what devices they have. If the accessory doesn’t work with the device, the company will accept the return with no questions asked.

It would seem that selling and recommending devices on the same site might be a conflict of interest, but Vain insists that it is no more so than when the review site has hosted advertisers like Sony in the past.

“I think we have established over the years that Retrevo is a trusted place and the reviews and recommendations that we give you have not been influenced by any business model or revenue model,” he says.

Because being a reliable source of decision-making information about products is the key to its e-commerce strategy, it seems like much of Retrevo’s success or failure will depend on whether this statement holds true.

Image courtesy of Flickr, Chuck “Caveman” Coker, Dean Terry

Sponsored by Microsoft BizSpark

BizSpark is a startup program that gives you three-year access to the latest Microsoft development tools, as well as connecting you to a nationwide network of investors and incubators. There are no upfront costs, so if your business is privately owned, less than three years old, and generates less than U.S.$1 million in annual revenue, you can sign up today.

For more Startups coverage:

    class="f-el">class="cov-twit">Follow Mashable Startupsclass="s-el">class="cov-rss">Subscribe to the Startups channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for Android, iPhone and iPad


bench craft company rip off methods

Cake Wrecks: BREAKING <b>NEWS</b>

BREAKING NEWS. Monday, December 6, 2010. Michael Jackson is DEAD!!!!! But he still somehow managed to release a new album this month called "Michael." Great. I'm a fully functioning human being that can't even remember to take out the ...

Breaking <b>News</b>: Watch A Gigantic Looping Solar Prominence

The Solar Dynamics Observatory never fails to deliver absolutely stunning images from the Sun: as of 18:49 UT today, the above picture is what the Sun looked like in the ultraviolet spectrum. The prominence that you are seeing looping ...

Scripting <b>News</b>: My JSON River of <b>News</b>

My JSON River of News. By Dave Winer on Monday, December 06, 2010 at 9:45 PM. First a few preambles... Permanent link to this item in the archive. 1. I'm a big believer in the River of News style of feed reader. Reverse-chronologic. ...



bench craft company rip off exercise

Cake Wrecks: BREAKING <b>NEWS</b>

BREAKING NEWS. Monday, December 6, 2010. Michael Jackson is DEAD!!!!! But he still somehow managed to release a new album this month called "Michael." Great. I'm a fully functioning human being that can't even remember to take out the ...

Breaking <b>News</b>: Watch A Gigantic Looping Solar Prominence

The Solar Dynamics Observatory never fails to deliver absolutely stunning images from the Sun: as of 18:49 UT today, the above picture is what the Sun looked like in the ultraviolet spectrum. The prominence that you are seeing looping ...

Scripting <b>News</b>: My JSON River of <b>News</b>

My JSON River of News. By Dave Winer on Monday, December 06, 2010 at 9:45 PM. First a few preambles... Permanent link to this item in the archive. 1. I'm a big believer in the River of News style of feed reader. Reverse-chronologic. ...



penusmarketing

Cake Wrecks: BREAKING <b>NEWS</b>

BREAKING NEWS. Monday, December 6, 2010. Michael Jackson is DEAD!!!!! But he still somehow managed to release a new album this month called "Michael." Great. I'm a fully functioning human being that can't even remember to take out the ...

Breaking <b>News</b>: Watch A Gigantic Looping Solar Prominence

The Solar Dynamics Observatory never fails to deliver absolutely stunning images from the Sun: as of 18:49 UT today, the above picture is what the Sun looked like in the ultraviolet spectrum. The prominence that you are seeing looping ...

Scripting <b>News</b>: My JSON River of <b>News</b>

My JSON River of News. By Dave Winer on Monday, December 06, 2010 at 9:45 PM. First a few preambles... Permanent link to this item in the archive. 1. I'm a big believer in the River of News style of feed reader. Reverse-chronologic. ...



bench craft company rip off herbs

No comments:

Post a Comment