clear42: Bench Craft Company on the specialty of advertising and business

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I'm a New Yorker living in London since 2004, heading my PR consultancy Hai Media Group. I represent emerging technology companies, including many from Silicon Valley. Prior to moving to the UK, I worked with top PR agencies, including Hill & Knowlton, where I ran campaigns for Microsoft (Windows XP launch), Motorola, Olympus and more. I got my start in new technology in the late 90s, with CondeNet as a client, the online division of CondeNast publishing. For CondeNet I was a publicist for Swoon.com, one of the first online dating websites, Phys.com and Epicurious.com. I was in the heart of Silicon Alley during the dot com boom and got to know many of the scene's digerati, from going out a lot to 3-6 parties a night during the height of it all. Just after 9/11 hit New York City, I was made redundant from Hill & Knowlton, with hundreds of others, and found myself in an impossible economic climate to find a new job. In 2002, along with two other laid off professionals, we formed WeWantWork.com, a post-9/11 campaign to get New Yorkers back to work. As the group's PR and spokesperson, I appeared on CNN, NBC's The Today Show, BBC, 1010 WINS radio and many other outlets, including being featured in The New York Times, The Wall Street Journal, Time and more. We helped nearly 40 people who participated in the effort get jobs, including ourselves, and was commended by the Mayor, being invited to speak at the New York City Department of Labor. Marketing guru Seth Godin awarded WeWantWork.com a Purple Cow.

Outside of PR, I've been a SLAM poet, performing spoken word pieces around America. I've produced and performed in cabaret shows for London stage and various festivals, and I've been a voice over for a new UK dance track, among many other creative adventures. I'm a former skateboarder and supported The All Girl Skate Jam, the only skateboard compeition for women founded in the 90s. I also dance skate through New York's Central Park and London's Hyde Park on weekends. You might see me roll by sometime. So wave!

The website Advertising Age released a cool new infographic comparing various social media – namely Facebook, MySpace, LinkedIn, and Twitter. There are some interesting facts revealed here. For instance the Social Media space is lead by the 35-54 age group, the leading country for Facebook is the US, but the second is Indonesia, the leading country for LinkedIn is also the US, but it’s followed by India, and females outpace males as Twitter users.

While some of this strikes me as common sense (like Twitter being dominated by the 35-54 age group), some of it amazes me (like there are significantly more female users and visitors to Twitter). For anyone who runs a web site this is pretty good information to have. It can provide a lot of aim to your marketing and SEO efforts. For those who don’t run a site it’s still a bit of pretty interesting information to parse over.

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