Monday, March 28, 2011

Make Making Money


This is actually a good piece, but a wee bit preachy. But still good.



Anyone complaining about eBay and PayPal fees, please just be quiet. If you are running a home business where you sell things that don't take up too much space or is a hassle, then the fees are trivial compared to the profit in many cases. You think that when you pay $10 for something at a store, 100% of that $10 go to the owner? After rent, salary and even credit card fees real world business often deal with HIGHER fees than someone dealing with PayPal.



But I do agree 100% with his buy something and sell it just to even break even to experiment. That is the BEST way to learn how to sell something and is very little risk.



I got into eBay selling the usual way by selling off things I knew were valuable and could turn a profit. After a while I started to sell off stuff I had but didn't want anymore on eBay; I consider it an endless yard sale. Many times I made back my initial investment or lost money, but after 10+ years of doing this on eBay I started to understand what sold and what I was good at selling.



Then I started to sell Mac upgrades for folks who were tweaking their machines back in the early 2000. For those who don't know, Apple placed an "Apple tax" on many off-the-shelf PC components that either just had an Apple sticker or need a ROM flashing. So I would buy boxes of components, flash them or simply write an eBay explanation as to the item being tested on a Mac and soon enough I was making $20 to $80 profit for a good year or so until Apple basically obsolete the G4 machines. In the case of items that simply cost more as Apple branded I wrote a description that explains what the item was, how it was tested and how my feedback and tech expertise assures that the item will work. Anyone had the choice of buying the pure PC component, but they bought from me for a modest markup to save the hassle. I even had a few people give me PayPal "tips" for advice I provided. It was then I realized I set up a small tech store with loss leaders and consulting! I could not quit my day job on that money, but it helped me through some rough times.



Now I mainly sell old collectible toys from the 1960s, 1970s and 1980s. I got into it when I started to sell off some of my old childhood toys, realized there was a profit in my childhood investment so I translated my passion and knowledge into buying collectible toys in bulk in the U.S. and Japan, cleaning up and assessing them and then selling them on eBay. Buy a huge lot of toys from a seller who doesn't want to deal with the headache, break it up, ID the parts and assess it, and then I am selling items that cost me about $2 a piece for around $10 a piece. Again, not enough to live on, but a very nice source of extra income.



Also, if you sell online, be prepared to ship. Some sellers never think of packing until after the sale. BAD MOVE! You might end up paying more in packing materials or delaying shipment while you hunt for boxes and screw up your sales transaction. I only sell items online I am 100% positive I can ship. And with that in mind, I have moved over to buying small collectible items in bulk I know I can stick in a padded envelope and ship. The weight assures first class shipping which is less than Priority Mail, but gets there as quickly in many cases. And the light weight makes it easier to carry.



Also, if you know you will ship items—like books and CDs—in bulk, buy a box of mailers from an online seller. It will end up costing you 25 cents per envelope which you might penny-pinch over, but it is a lot less than buying individual envelopes from the Post Office or drug store. And you have them on hand so it saves time.



I would also recommend investing in a small scale and even a nice label printer. The scale will help you give your customers a better estimate of cost and the printed labels will assure that the address is clear/legible on the package so it goes through the system correctly. Labels can be bought in bulk for thermal printers for tons less than local stores, and are just as good.



Oh, as far as shipping goes, my eBay shipping & handling rates are incredibly reasonable and always less than others but guess what? Buyers ALWAYS complain or have second thoughts on shipping & handling charges. ALWAYS! I charged someone $2 for shipping and they complained that shipping was $1.95. Don't worry about shipping other than the tips I give above, because ultimately nobody wants to pay for shipping and everyone complains. You'll never make them happy so don't sweat it.



Also Craigslist... Oy vey... I mainly sell items on there that weight too much or are too bulky to ship. And it works well somewhat. But folks on Craigslist want bargains and are lazy when picking up. Not worth the effort.



Phew! I just wrote that.











The biggest names in the tech industry seem to have collectively decided it's time to make the billions. Sure Facebook, YouTube, and Twitter have sold some ads and Foursquare brokered some promotional deals. But with the second wave of IPOs on the horizon and investors' eyeballs getting as round as the tech bubble, the time is nigh for tech demigods to show that they can make money off all those users they've spent years accumulating. And hopefully not alienate them in the process. Today, Mark Zuckerberg inched closer to that dream of a trillion dollars by offering streaming movies — and tanking Netflix's stock. Meanwhile, YouTube closed a deal on a production company presumably to make its very own content. Intel cast a wide net to examine tech companies' latest money-making ventures. Then we looked into our CrystalBall app to see what they might try next.



Facebook

Moneymaker: Warner Bros. just became the first Hollywood studio to stream movies directly on the social network. Facebook has been making a big move toward e-commerce lately, and the fact that you have to use Facebook Credits to buy movies and TV shows could be the tipping point to get users to hand their credit card info over to Mark Zuckerberg. Plus, studios looking for a way to stop Netflix's growth might not make Facebook suffer the same 28-day waiting period for new content.

Downside: At 30 credits (or $3) for a 48-hour rental for The Dark Knight, it will cost you. Plus, you have to "like" the movie or the director to get the privilege. Do you really want hundreds of your Facebook friends to see you "liked" and watched Valentine's Day on Valentine's Day?

What's next: Why should you use a credit card to buy Facebook Credits when you can use Zuckerbills (coming to a U.S. Treasury in 2020)?



Twitter

Moneymaker: In order to make money off its free iPhone app, this weekend Twitter introduced a number of new features, including Quickbar, a "forced trending topics bar" that includes promoted tweets — negating the idea of a service that quickly shows you what's actually trending.

Downside: Pundit John Gruber quickly dubbed the feature "Dickbar" after Twitter CEO Dick Costolo, but Gruber issued the unfortunate nickname on Twitter and it was widely retweeted. Advantage Costolo.

What's next: Can we pay someone to monitor our Twitter feed for us? It's getting overwhelming. Either that or design personalized lists of the best people to follow based on what's important to us, like updates on Libya and breaking bear-cub news.



Foursquare

Moneymaker: At SXSW this week, Foursquare is set to announce a partnership with American Express that will link users' credit cards with their Foursquare accounts. The incentive to consumers? Deals like "spend $5, save $5" at participating merchants. Although Foursquare said its motivation is to increase membership and loyalty and that it won't charge Amex for the privilege, it's hard to believe that will stay the case if it catches on.

Downside: We don't have an Amex card. And (confession) although we use the app for recommendations, we've never actually checked in anywhere. Sorry, Dennis and Naveen! But if they add other credit cards, we would.

What's next: How about a service that warns you beforehand if you're about to friend one of those compulsive people who check in with handfuls of people at name-dropping locales?



YouTube

Moneymaker: YouTube just closed a deal to buy Internet video company Next New Networks, the producers behind Auto-Tune the News, for less than $50 million. Although rumor had it that Google was trying to get into the video-production business, Business Insider reports that the move is actually designed to help existing YouTube partners make "more and better content." Which then leads to more users and, subsequently, more expensive ads.

Downside: Isn't YouTube's strength either grainy weird viral videos or pirated television, movie, and music content? The second could definitely use better quality, but does it even matter for the former?

What's next: How about veering into Hulu territory?



Skype

Moneymaker: Just regular old advertising on the Windows version of its paid video communications service.

Downside: Although Skype says it won't show ads during the video conferencing yet, this could devolve into a Minority Report-style advertising assault.

What's next: Would it be possible to embed microphone/receiver in our brain so we don't have to use the special headset? Just curious.



Update: TechCrunch makes an important clarification. Facebook hasn't announced its own streaming movie service. Rather the movie offering comes from Warner Brothers app that uses Facebook Credits' payment system. But if it proves successful and other studios follow suit, Zuckberg can still count on more personal credit card info coming his way. Someone better go tell Netflix's shareholders.





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