personal finance programs

Personal finance site for women LearnVest has had a big year. Launched last fall at TechCrunch50, the startup raised its first round of funding from Accel Partners and seed investors a few months ago ($4.5 million to be exact).

LearnVest has a simple goal: to help women organize their finances and learn how to become financially savvy. It’s kind of like an online version of financial planner Suze Orman blended with personal finance site Mint.com.

Today, the startup is launching three online programs, called ‘bootcamps,’ to educate women on various financial subjects, including a Financial Basics Bootcamp, Cut Your Costs Bootcamp, and Investing Bootcamp. Instead of creating a book-like online experience, LearnVest is making email newsletters the foundation of the educational sessions.

For example, the Investing Bootcamp, which costs users $7.99, teaches women how to make smart investing decisions and properly allocate their portfolios. For three weeks, women will receive daily emails with advice and actionable items that they can perform on LearnVest, making the newsletter interactive. For example, for the Financial Basics bootcamp, one of the daily actionable items is ‘Get Your Credit Score.’ Cut Your Costs Bootcamp topic range from Bootcamp topics range from ways to save on energy bills to exactly how to negotiate a lower cable bill. Learnvest will incorporate all of the information users complete and input in bootcamps into their LearnVest account.

Alexa von Tobel, LearnVest’s CEO and founder, tells me that the idea is to encourage women to not only learn, but also motivate them to make actionable decisions about their accounts and finances at the same time. She chose a newsletter format because the ‘LearnVest woman’ simply doesn’t have time to read the same information in a book. Women are more inclined to read a daily tidbit in an email vs. sitting down with a book, says von Tobel.

LearnVest held a pilot bootcamp in January and saw impressive results—8,000 people signed up for the basic financial bootcamp. With the new additions LearnVest expects to sign up a total of 40,000 participants. LearnVest plans to launch additional bootcamps in the future, including sessions realted to how to get a mortgage for a home.

The integration between the bootcamp educational sessions and the user’s LearnVest profile is key to the success of the initiative. As we wrote in our initial review of LearnVest, the site will ask you a series of questions about your financial health (i.e. how much credit card debt do you have), you life stages (i.e. do you rent, are you planning a family soon, do you own a house) and your financial education level and will diagnose your financial health and give you a snapshot of what you need to learn and improve. LearnVest will create customized plans for you, depending on your goals, and allow you to chart off your improvements and achievements.

Von Tobel says that LearnVest is steadily adding more female users flock to its site and is currently seeing 500K uniques per month. The next step is to take the site mobile, says von Tobel, and help women access LearnVest on the go.

Amidst the nation's worst economic recession since the Great Depression, and continuing problems in California with health care, education funding, home foreclosures, and lack of jobs, how do you explain the disgraceful spending by candidate Meg Whitman in her campaign to buy the governor's office.

According to campaign finance reports filed yesterday, Whitman has spent $99.7 million the past two years, a figure that the Associated Press notes climbs to $100.3 million when including donated services.

Those numbers, which shatter campaign spending records in California and presumably exceed the amount any candidate running for any office in the U.S. other than President has spent, signal a campaign that is out of control and that shows little regard for the real life of most Californians.

With more than 2.2 million Californians are out of work (Employment Development Department, July 16, 2010), at least 6.4 million are uninsured (U.S. Census Bureau as of 2007), and California ranks 41st in the U.S. in per capita spending per pupil (National Education Association rankings), such massive resources could surely be put to better use.

Those are just three of the many signs of crisis in California that show the appalling contrast with the outrageous spending spree by one billionaire candidate who seems to be driven by personal ambition and little else.

If Whitman, whose main qualification for office appears to be her unlimited wealth, really wants to help the state, there are many other ways she could use those resources to add real social value to our state, and help Californians who are hurting, who are sick, or to bolster our education system.

At the California Nurses Association/National Nurses United, we have calculated, with the help of our research arm, the Institute for Health and Socio-Economic Policy, other, more fruitful ways that $100 million could have been spent.

• Pay monthly unemployment benefits for 82,237 unemployed Californians. (Average unemployment benefit in California is $1,216) Source: Orange County Register, July 19, 2010



• Pay the unemployment benefits for two months for the 40,000 workers she would lay off. (The U.S. Department of Labor calculates that by its broadest measure, the U-6 rate which is defined as total unemployed, plus all persons marginally attached to the labor force, plus total employed part time for economic reasons, as a percent of the civilian labor force plus all persons marginally attached to the labor force, California has the highest unemployment rate in the nation, 21.9%.)

• Pay yearly health insurance premiums for 7,477 families. (Average yearly health insurance for family coverage $13,375) Source: Employer Health Benefits, Annual Survey 2009, Kaiser Family Foundation

• Fund 18,018 students at the Pell Grant maximum. (Pell Grant maximum for school year 2010-2011 is $5,550.) Source: United States Department of Education

• Pay for 11,447 pupils in California K-12. (Average expenditure per pupil in 2008-2009 school year was $8,736) Source: California Department of Education

• Pay the "fees" for 10,770 students to attend one of the University of California campuses for academic year 2009-2010. (Fees to attend UC are $9,285.) Source: University of California, Fees and Financial Aid

• By our calculations, help as many as 5,714 households avoid foreclosure The California Housing Finance Agency, the state's affordable housing bank, estimates it will help 40,000 or more households avoid foreclosure with principal write downs and other plans unveiled Wednesday. In all, the agency received $700 million for the relief programs. Source: James Wasserman, "California to help pay down homeowners' mortgage debt."

[Four out of the Top ten cities for housing foreclosures are in the Central Valley. Source: Realty Trac].

o Modesto is ranked second in the nation with 5,138 homes or 2.93 percent of all housing units in foreclosure in the first quarter

o Stockton is ranked fifth, with 6,327 homes in foreclosure, or 2.77 percent of the city's homes.

o Merced is sixth. It had 2,307 homes in foreclosure in Q1 or 2.76 of all homes.

o And Bakersfield is ninth in the nation, with 6,343 homes in foreclosure or 2.33 percent of all housing units]

• Hire as many as 1,755 new grad RNs in California for a year. Source: United States Department of Labor, Bureau of Labor Statistics, May 2008 Occupational Employment and Wage Estimates

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